national tours
We've wrapped everything from cargo vans to 18-wheelers, and traveled custom set-ups to morning shows, state fairs, amusement parks, museums, movie theatres and shopping malls across the country.
We pay attention to our clients' goals and objectives, and work within their budgetary parameters to design and build environments that actively immerse consumers in their brand.
We leverage our experience to offer insight into which locations will best deliver the right audience, and then handle the logistics to secure appropriate permits and permission. We've built solid relationships with popular venues across the country, which continually helps us acquire prime placement as well as added value opportunities for pre-promotion.
Getting buzzed with movie trivia
“Ultimate Film Fanatic” across America
IFC
We worked with IFC (Independent Film Channel) to produce a national tour for their movie trivia game show, Ultimate Film Fanatic. Designing portable, branded game show set-ups allowed us to literally take the show on the road and travel it to movie theaters, bars and restaurants in ten markets simultaneously, hitting major summer events and film festivals along the way.
Consumers of all ages clamored to demonstrate their knowledge of film while winning cool IFC gear and other great prizes. By popular demand, the program returned the following year to promote IFC’s “Film Fanatic Fridays”.
Triple your fun!
TripAdvisor’s Traveling Movie Tour
TripAdvisor
We produced a five-market outdoor film festival for TripAdvisor where we played two films over two nights on a 20’ x 40’ inflatable screen. In keeping with the theme of travel, consumers were treated to free screenings of Roman Holiday and Planes, Trains and Automobiles.
We secured centrally located, high-traffic venues such as the World Financial Center, Boston Common and the Pier at Huntington Beach.
The tour also included a charitable component - partnering with Suitcases For Kids, consumers were encouraged to bring gently used luggage which was then donated to local charities serving foster children in the area.
Copley Square, Boston
IFC’s Indie Summer
IFC
The “IFC Free Film Fest” was a nationally touring, outdoor, independent film festival that stopped in ten markets. Setting up in some of the most iconic areas of the city, we produced a multi-faceted, free festival that screened family-friendly indie films over three nights and drew audiences of all ages.
Along with each night’s featured film, crowds enjoyed the Media Lab, where they had the opportunity to view short films submitted by amateur filmmakers in their area, as well as receive samples and branded premiums, courtesy of both national and local sponsors.
As part of pre-promotion efforts and press outreach, guests were encouraged to bring new or gently used DVDs with them, which were later donated to KidFlicks, a charity that supplies movies to kids in hospital wards across the country.
Putting for prizes
Citibank says: “Thank You” New York
Citibank
In collaboration with Wunderman, we designed and executed the “Citibank Appreciation Station.” The experiential environment gave consumers the opportunity to not only see gifts and rewards they could earn through Citibank’s Thank You Network, but also experience them first hand.
The program was launched in New York City’s Vanderbilt Hall, and its success led the way for a subsequent tour that hit Houston, San Francisco and Los Angeles.