To celebrate the second season of WE’s “Bridezilla,” 20 brides-to-be jumped into a giant wedding cake in Times Square to search for a lucky ring box worth $50,000. We built the tallest cake in Times Square, and hid 20 boxes deep inside of it.
There were bridesmaids and groomsmen on hand to assist the women into (and out of) the cake. The press loved it, and it garnered significant coverage across multiple media outlets.
(see the video - 7 megs)
To celebrate the third season, we designed a wedding-themed obstacle course in the heart of Times Square.
First we covered the ground in Astroturf. Then we hung 20 bouquets from a custom-built trellis and asked each bride-to-be to grab one as they made their way over a frosting-covered climbing wall.