To celebrate the second season of WE’s hit drama "McLeod’s Daughters," we transformed Union Square into a dude ranch and held the first ever Ropin’ Men Round-Up. Ten female cowgirls roped New York City bachelors while riding horses through the park.
The set included a custom built fence, wooden barrels, and plenty of hay. There were lasso lessons for passersby, and even the Naked Cowboy himself. The event drew large crowds and garnered significant press.