To promote Saks Fifth Avenue’s Wild About Cashmere campaign on a street level, we secured eight cashmere goats and had four models walk them around Manhattan on leashes, while wearing Saks tees and carrying Saks shopping bags.
The goats and girls made stops over a five-day period at places like the Fashion Week tents in Bryant Park, Wall Street, Union Square, and Central Park. They also made an appearance at Saks’ Gala Event held at their flagship store on Fifth Avenue.