The Independent Film Channel (IFC) turned many heads in Manhattan when we hired scantily clad models to drive in a glass truck and convertibles near high traffic areas such as Union Square and Bryant Park to promote “Pulp Indies Month”.
The models were decked out in thong bikinis and body paint designed to mimic the black suits worn by the characters in Quentin Tarantino’s Reservoir Dogs which IFC aired throughout the month of the campaign.