Some call it buzz. Others call it guerrilla. No matter what you call it, the michael alan group provides the purest and most direct form of marketing. Ever-innovative and entertaining, highly-targeted and cost-effective, our experiential campaigns truly capture the attention, imagination and brand allegiance of even the most ad-saturated consumers.
As one of the foremost experiential marketing agencies, we help clients ranging from Off-Broadway theater productions
to Fortune 500 companies to the nation’s leading ad agencies and PR firms.
This savvy, hands-on guide explains what guerrilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerrilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerrilla marketing firms and how to launch your own low-cost campaign.See more!