the michael alan group


A full-service experiential marketing agency

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act. And we do it all in house.

As one of the foremost experiential marketing agencies, we help clients ranging from Off-Broadway theater productions
to Fortune 500 companies to the nation’s leading ad agencies and PR firms.

We wrote a book!

Guerrilla Marketing for Dummies

This savvy, hands-on guide explains what guerrilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerrilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerrilla marketing firms and how to launch your own low-cost campaign.

Great Introduction to Guerrilla Marketing Read review...
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Latest News

The Annex – Fall Edition 2014


The Annex – Winter Edition 2014