the michael alan group


A full-service, experiential marketing agency.

Some call it buzz. Others call it guerrilla. No matter what you call it, the michael alan group provides the purest and most direct form of marketing. Ever-innovative and entertaining, highly-targeted and cost-effective, our experiential campaigns truly capture the attention, imagination and brand allegiance of even the most ad-saturated consumers.

As one of the foremost experiential marketing agencies, we help clients ranging from Off-Broadway theater productions
to Fortune 500 companies to the nation’s leading ad agencies and PR firms.

We wrote a book!

Guerrilla Marketing for Dummies

This savvy, hands-on guide explains what guerrilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerrilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerrilla marketing firms and how to launch your own low-cost campaign.

Great Introduction to Guerrilla Marketing Read review...
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Latest News

The Annex – Fall Edition 2014


The Annex – Winter Edition 2014